Denim, jeans... whatever you call it, it's a fact that jeans are a fashion icon.​
But, did you know that for every jean about 70 liters of water are wasted?​
The reduction of water consumption in the manufacture of our garments is one of our main objectives. Water is the most important natural resource and a decisive factor for the development of our society. It is a limited and scarce resource and we want to contribute to preserve it. ​
Thanks to the laser and ozone technology, we save a great amount of water while eliminating toxic processes that harm the planet. With the laser technique we carry out a process to wear the denim, and the use of ozone allows us to oxidise the jeans naturally.​