Reconsider emerges from the brand’s commitment to the planet. We are dedicated to sustainable development that meets current needs without compromising those of future generations. Our responsibility is reflected in the following initiatives.

In 2018, we have already manufactured more than one million garments thanks to sustainable technics.

Reduction of water consumption when manufacturing our garments is one of our main objectives. Water is the most important natural resource that we have and it is a critical factor for the development of our society. It is a limited and scarce resource and we want to contribute to preserving it; we are aware of the great danger of its scarcity.

Laser and ozone technologies are the two initiatives that our H20 products include. These techniques are key to reducing the strong environmental impact of creating the finishes on denim garments. Thanks to them, we are able to save a lot of water while getting rid of toxic processes that harm the planet.


With the laser technique, we carry out a dry process to wear the denim, without having to use any water. With it, we get different effects with a more responsible process.


The use of ozone allows us to oxidise the jeans naturally. By using this technique, we reduce a large amount of water. Plus, we are able to get rid of contaminants like potassium permanganate, chlorine and bleach.

By manufacturing our reconsider jeans, we have saved 15.780.600 litres this year, which is equivalent to 63.122.400 glasses of water.

We started to work with more sustainable raw materials because their processes are more environmentally friendly. We are focusing on organic cotton and recycled fibres.

Organic Cotton

Some of our shirts, jumpers, sweatshirts and chino trousers are manufactured contributing to the sustainability of the planet thanks to the use of organic cotton.

Our aim is to optimise the use of resources and raw materials, practising eco-friendly methods and avoiding the use of synthetic pesticides.

Recycled Polyester

The recycled polyester is manufactured from industrial waste and plastic bottles. It is a fabric of equal quality to virgin polyester but consumes less resources and emits less CO2 in its manufacture process.

Better for the planet and better for you.

This season, we have manufactured 767.150 organic cotton garments.